Exhibitor Service Manual

This service manual provides the information for exhibitors attending and participating in: Collection Systems and Stormwater Conference 2024.

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Required Items Show Preparation Rules & Regulations Contacts and Vendors

Quick Facts

Required Items


All exhibitors must maintain and provide proof of insurance coverage.
Deadline: February 27

  • Option 1 – Cost: $75
    The Andersen Insurance Group offers WEF exhibitors a short-term policy, specific to this conference, which meets all insurance requirements. Complete and submit the Exhibitor Liability Coverage Application online.

    You'll receive a Confirmation of Coverage Certificate as soon as credit card payment is submitted.
  • Option 2 – Cost: Varies
    Obtain coverage through your company’s existing policy, which meets the requirements listed below. Submit proof of insurance/Certificate of Insurance (COI) by email: expoinfo@wef.org

Policy terms must cover dates of occupancy, including move-in and move-out.

Comprehensive General Liability or Commercial General Liability and Automobile Insurance must name the following Additional Insureds: Water Environment Federation, Waterford Venue Services Hartford, LLC, The Capital Region Development Authority, the State of Connecticut, the City of Hartford, CT , and their agents, trustees, officers, board members and employees.

  • Comprehensive or Commercial General Liability - $1,000,000 per occurrence/$2,000,000 aggregate
  • Auto Liability - $1,000,000 per occurrence covering operation of owned, leased, hired and non-owned vehicles
  • Worker’s compensation insurance in full compliance with all Federal and State laws and covering all employees and Independent Contractors on site.

Insurance protecting exhibitor’s assets and property brought to the exhibit is recommended.

Certificate Holder
Water Environment Federation
601 Wythe St
Alexandria, VA 22314

Submit Certificate - expoinfo@wef.org
WEF cannot accept insurance policies issued by agencies outside of the United States.

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Show Preparation

Show Schedule

Exhibitor Move-In
Tuesday, April 9 | 8:00am – 4:30pm
All exhibits must be fully installed by 4:30pm

Exhibit Hall Hours
Wednesday, April 10 | 10:00am – 6:15pm
Thursday, April 11 | 10:00am – 3:45pm

Exhibitor Move-Out
Thursday, April 11 | 3:45pm – 6:00pm
All labor and material handling services performed after 4:30pm will have overtime rates applied.

Contact Exhibition Management with any Move-In/Move-Out timing issues.

Dismantle and Move-Out

  • Freeman will begin returning empty containers at the close of the show.
  • All exhibitor materials must be removed from facility by April 11 at 6:00pm.
  • All carriers must check-in by 4:00pm. In the event your selected carrier fails to show on move-out day, Freeman reserves the right to re-route your freight onto another carrier.

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Shipping Information

Shipping Tips:

  • Use any carrier you’d like, but keep in mind some carriers are more familiar with tradeshows, convention centers, and truck waiting times. (FedEx and UPS typically do NOT wait.)
  • New to tradeshow shipping? This website has some helpful information: https://www.freightquote.com/blog/parcel-vs-ltl-shipping-understanding-the-key-differences/ (This is not an endorsement of the linked organization – the information is simply helpful.)
  • Ship early to avoid delays and save money.
  • Return freight must be picked up at the Convention Center.
  • Ensure your Material Handling Agreement (MHA) lists the carrier that will physically pick up your shipment!

Warehouse Shipping Address

Printable Labels - Warehouse Shipping

  • Freeman will accept crated, boxed, or skidded material beginning MARCH 11 at the above address.
  • Material arriving after APRIL 2 will be received at the warehouse with an additional after deadline charge.
  • Freeman Warehouse does not accept uncrated freight (loose, pad-wrapped material and/or unskidded machinery), COD shipments, hazardous materials, freight requiring refrigeration, a single piece of freight weighing more than 5,000 pounds or a single piece of freight beyond the dimensions of 108"H x 93"W x 92"L.
  • Shipments are accepted at the warehouse Monday - Friday between 8:00am - 3:30pm ET.
  • Certified weight tickets must accompany all shipments.
  • If required, provide your carrier with this phone number: (888) 508-5054.

Show Site Shipping Address 

Printable Labels - Showsite Shipping

  • Freeman will receive shipments at the exhibit facility beginning APRIL 9.
  • Shipments arriving before this date may be refused by the facility.
  • Any charges incurred for early freight accepted by the facility will be the responsibility of the exhibitor.
  • Certified weight tickets must accompany all shipments.
  • If required, provide your carrier with this phone number: (888) 508-5054.
    All items and materials brought into the facility may be subject to Material Handling Charges and are the responsibility of the Exhibitor. This also applies to items not ordered through the Official Show Vendors. Visit FreemanOnline for details.

Loading Dock Address: 1 Taylor St, Hartford, CT

Loading Dock Map and Directions

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Booth Includes

  • Raw booth space including pipe & drape and ID sign
  • Access to attendee list
  • Two (2) complimentary booth personnel registrations per 100 sqft
  • Listing in conference mobile app
  • Listing in the printed conference program (Deadline: March 12)
  • Access to conference proceedings

Booth Does Not Include

  • Carpet/Flooring - carpet/flooring is required
  • Furnishing - tables, chairs, etc. (order carpet and furnishings online)
  • Electricity and other utility connections (order utilities online)
  • Exhibitors are permitted to bring their own booth furnishing and carpet/flooring provided they are in good condition, meet all fire code requirements, fit your purchased booth space, and do not detract from the general professional appearance of the Exhibition

Exhibit Hall Colors

  • Blue / Black back drape, Blue side rails, Tuxedo aisle carpet.

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Booth Personnel

Exhibit booths are to be staffed by at least one booth personnel during exhibit hours:
Wednesday, April 10, 10:00am - 6:15pm and Thursday, April 11, 10:00am - 3:45pm.

Complimentary Booth Personnel
Exhibitors are permitted to register two complimentary booth personnel per 100 square feet (10' x 10') of booth space rented. Complimentary Booth Personnel Badges include access to the exhibit hall during set-up (move-in) and tear-down (move-out), access to all food service functions, including Wednesday and Thursday luncheons, and access to technical sessions.

Additional Booth Personnel
Exhibitors with larger booths may require more personnel to staff their booths and may register a reasonable number of additional booth personnel for $175 each. Additional Booth Personnel Badges provide access to the exhibit hall for all food service functions, including Wednesday and Thursday luncheons, and the exhibit hall during set-up and tear-down hours.

Register Booth Personnel Online
Booth Personnel can register online using the username and password provided by Maritz, our registration vendor. You will receive an email with these credentials once your final booth payment has been received and processed.

Key contacts and individual registrants whose email addresses were supplied during the registration process will receive an emailed confirmation with a bar code that should be brought onsite to the registration desk to obtain a badge and badge-holder.

If show floor access is required for personnel to work strictly for move-in or move-out, please contact show management.

Registration Cancellation Policy
All cancellations must be submitted in writing by March 22, 2024. A 25% administrative fee will be deducted from all refunds. Registrants who fail to notify WEF of cancellation by March 22, 2024, are liable for the full registration fee. Email cancellations or substitution requests to: registration@wef.org

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Update Directory Listing
Make sure attendees can find you and find out about you! Update and customize your listing to fit the Collection Systems and Stormwater Conference audience.

  • Cut Off for Printed Program: March 12
  • Cut Off for Online Planner: April 7

Update Directory Listing & Contact Details

EAC (Exhibitor Appointed Contractor)
An EAC (Exhibitor Appointed Contractor) is any company other than designated official contractors (link to Approved Vendors) who provides a service (booth installation/dismantling, audio/visual, etc.), and requires access to your exhibit during standard labor hours.

You do NOT need to submit any EAC paperwork if you are using designated official contractors (link to Approved Vendors).

You DO need to submit EAC paperwork if you are using any other service provider. Note: some services are exclusive and EAC requests will be denied based on exclusivity, including material handling, booth cleaning, electricity, catering, internet, etc.

Notice of Intent to Use EAC (Email expoinfo@wef.org)
Deadline: February 12

EAC Agreement and EAC Certificate of Insurance (Email expoinfo@wef.org)
Deadline: March 12

Rules & Regulations


Decorating height is limited to 8'3" for all standard (inline) booths, and 12' for all perimeter booths. Display fixtures over 4' high are limited to the rear half of the booth (5' back from the aisle line). Only free-standing signage is available for standard and perimeter booths within the existing height limitations; hanging signs are not permitted.

Free-standing equipment may exceed the height limitation but must be in its normal commercial form and cannot have additional display materials placed on it above the existing height limit, such as logos or signage. Equipment exceeding the facility specifications may not be displayed.

Contact Exhibition Management with any questions regarding your equipment or display.

IAEE Guidelines for Display Rules & Regulations
All displays must conform to the Guidelines for Display Rules and Regulations (PDF) as prepared by WEF and based upon the guidelines originally distributed by the International Association of Exhibitions and Events (IAEE). The display rules and regulations are provided to assist exhibitors with the information necessary to properly design and build exhibits as well as plan their booth layout.

The rules outlined will be strictly enforced.

Other Limitations
Decorations, signs, banners, etc., may not be taped, nailed, tacked, stapled, or otherwise fastened to ceilings, walls, doors, windows, painted surfaces, or columns.

All exposed parts of displays must be finished or covered in a workmanlike fashion so that they will not present an unsightly appearance when viewed from adjoining booths or aisles. No carpet, overhead roofs, bridge-type structures, or the like will be permitted across aisles.

Flashing lights or other distracting or annoying materials are prohibited. Working motors, air pumps, etc., used to power a display must be positioned within the display area to avoid discharging sound or air into adjoining booths.

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Food Service
Popcorn is not allowed in the Exhibit Hall. All food and beverages must be secured through the official caterer. Exhibitors are prohibited from procuring food services in their booths which conflict with existing services offered by show management, i.e.: Luncheon, Breaks, Networking Receptions.

Public address systems are not permitted. The noise level from any demonstration or sound system should be kept to a minimum and should not interfere with others. Any speakers must be directed into the middle of the exhibitor’s booth space. The use of sound systems or equipment producing sound is an exception to the rule, not a right. The Federation reserves the right to determine at what point sound constitutes interference with others and must be discontinued.

Selling in the Exhibition
The on-site sale and delivery of goods is not permitted.

Assigned Exhibition Space and Exhibitor Functions
Exhibitors must confine their activities on the grounds of the exhibition facility to the space for which they have contracted; this includes the distribution of printed materials, the placement of signs, and booth personnel.

WEF policy prohibits functions being scheduled outside of contracted exhibit space during WEF Exhibition hours, Wednesday, April 10, 10:00am – 6:15pm and Thursday, April 11, 10:00am – 3:45pm.

WEF policy also prohibits product displays in hotel suites and locations other than the Exhibitor's rented space in the exhibit hall.

Violations of these requirements will result in the termination of the existing contract for exhibit space. If the Exhibitor has a function in an official WEF hotel, signs for that function may be placed in the public space of that hotel only. No Exhibitor signs may be placed in any other official WEF hotel for any other reason.

Equipment Demonstrations and/or Entertainment
Equipment being demonstrated should be set at least 2' from the aisle line of the exhibit. Space must be left within the exhibit area to absorb the booth personnel and spectators. At the sole discretion of the Exhibitions Manager or designee, should the spectators interfere with the normal traffic flow in the aisle, overflow into neighboring exhibits, or divert aisle traffic, the demonstration must be limited or eliminated.

If moving equipment or displays with moving parts are being used, it must be presented and function in a safe manner with appropriate safeguards to assure the safety of all present in the exhibition halls. The Exhibitor is solely liable for the operation of all displays and agrees to indemnify and hold WEF, its officers, directors, volunteers, employees, guests, invitees, and agents harmless from any and all claims of liability arising out of Exhibitor's exhibit, demonstrations, and the like.

WEF reserves the right, in its sole discretion, to restrict demonstrations or entertainment which is objectionable or disruptive to the overall character of the Exhibition.

Demonstrations and/or entertainment using models, professional demonstrators, or company personnel must be carried out within the boundaries of the Exhibitor’s rented space and in keeping with the decorum of the overall character of the Exhibition, both in content and in costuming.

UV lights are not permitted. Those displaying simulated UV lights must mask the lights with smoked plexiglass or drape so that the lights do not disturb neighboring exhibitors. Flashing lights are prohibited.

Giveaways, Contests, Drawings
Federal, state, and local laws heavily regulate drawings, lotteries, and/or contests that have prize giveaways. The laws of each state and location vary widely. Each Exhibitor is solely responsible to ensure that all giveaways, contests, drawings, etc. conducted as part of its exhibit comply with all federal, state, and local laws. The Exhibitor agrees that it is solely responsible and liable for any government action or legal claims, fees, penalties, or charges brought relating to the exhibitors’ promotional giveaway activities.

Helium Balloons
The use of helium balloons, or any other articles, which when released may become caught or lodged on the facility ceiling, are prohibited.

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Labor is available to assist in the erection and dismantling of exhibit booths. Exhibit labor, freight and rigging labor, electricians, and plumbers can be arranged at established rates. – Order Online 

If you hire any labor to assist you, it must be through the Official Contractor or a contractor which meets all of the regulations as an Exhibitor Appointed Contractor.

Freight Handling

  • Exhibitors can use up to three (3) of their own employees to unload, move-in, unpack, erect, assemble, dismantle, repack, move-out and reload their own exhibits and displays.
  • In the event more than three (3) employees are needed for the purposes stated above, the requisite labor necessary to complete the aforementioned duties, in addition to those employees up to a maximum of three (3) provided by the Exhibitor, must be arranged by the General Services Contractor.
  • Exhibitors will have up to 30 minutes to load/unload vehicles and are then required to immediately remove their vehicles from the loading dock area. All vehicles entering or exiting the loading dock are subject to inspection.
  • The use by Exhibitors of non-mechanized and non-hydraulic material moving equipment such as carts, dollies, luggage carriers and hand-trucks is permitted. The Connecticut Convention Center does not provide this equipment to exhibitors.
  • The use by Exhibitors of mechanized or hydraulic material moving equipment such as pallet jacks, rider jacks, forklifts and scissors-lifts is prohibited. In the event the use of such equipment is required by an Exhibitor, the services must be arranged by the General Services Contractor.
  • Freight or merchandise off-loaded from or re-loaded onto a vehicle that exceeds fourteen (14’) in length will require the Exhibitor to utilize event labor for this purpose.
  • The use by Exhibitors of hand-held power tools and stepladders to erect and dismantle their exhibits and displays is permitted, subject to the safety policies and regulations of the Connecticut Convention Center.

Tipping is expressly prohibited. This includes such practices as giving money, merchandise, or other special consideration for services rendered. Any attempt by an employee to solicit a gratuity for any service should be reported immediately to the Exhibition Manager and Freeman.

Craftsmen at all levels must be instructed to refrain from expressing any grievances or directly challenging the practices of any exhibitor. All questions originated by labor are to be expressed only to Freeman and/or the Exhibit Manager. Exhibitors are asked to refrain from voicing labor complaints directly to craft personnel. Any questions regarding contract labor should be directed to the Exhibit Manager or Freeman.

The safety of everyone working in the hall is of our utmost concern at all times. Standing on chairs, tables and other rental furniture is prohibited. This furniture is not engineered to support standing weight. Freeman cannot be responsible for injuries or falls caused by the improper use of our furniture.

If assistance is required in assembling your booth, please order labor online and all necessary ladders and tools will be provided.

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In general, photography and filming in the exhibit halls is prohibited. Exhibitors may take pictures strictly of their own booths, or of another exhibitor's booths only if they have received explicit permission to do so.

Any exhibitor taking photographs or videotape of another’s exhibit or product without permission may be required to relinquish the film or digital media upon request.

Nothing in the exhibit hall shall be broadcast, televised, or in any manner recorded for reproduction or rebroadcast without the written consent of WEF and the Convention Center.

Exhibitors at WEF events must abide by the WEF Camera Policy for Media

WEF Camera Policy for Media
Media representatives may not photograph, video, or record an exhibitor without written permission from the exhibitor and authorization from the Water Environment Federation. Media representatives must submit an authorization letter from the exhibitor and request authorization from WEF communications staff in advance of the conference or admittance to the exhibition floor. Media with cameras will not be permitted to enter the exhibition floor without a WEF escort and should make arrangements with WEF communications staff prior to April 9, 2024. Media may only film or photograph close-ups of the exhibitors they have received permission from and may only use wide angle shots of the exhibition floor. Continuous live streaming of the exhibition floor for web-based publications is not permitted. Any media representative taking photographs or video of an exhibitor or product without permission must relinquish the film or digital media upon request; the film or digital media will be disposed of after being relinquished. Media representatives are solely responsible and liable for ensuring adherence to this policy and agree to indemnify and hold WEF, its officers, directors, volunteers, employees, and agents harmless from any and all claims arising from failure to abide by this policy. This opportunity is only available to credentialed members of the media. WEF policy defines this as accredited print (newspaper and magazine) and electronic (radio, television, and online journal, magazine, and newspaper) reporters, editors, and camera operators who have the sole purpose of covering the conference for their respective media outlet. Any photograph, video, or recording obtained through this opportunity must be used solely for journalistic purposes.

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  • All exhibitors are to keep all their exhibit items, tables, chairs, etc., within their assigned booth space. Nothing is to be placed in any aisle.
  • Empty cardboard boxes are not to be stored within booths.
  • Obstructions blocking utility floor boxes must be relocated by the exhibitor upon request.
  • All decorative materials must be flame proofed or of a type acceptable to the Fire Marshal’s Office. Use of bark dust, mulch, chips or hay, etc., is not allowed unless preā€approved by the Fire Marshal’s office.
  • Displaying of vehicles requires vehicles to have 1/4 tank or less of fuel in the tank; gas cap must be either locked or taped in place; and battery cables taped, or batteries removed.
  • Displaying of any vehicle containing LPG gas propane shall have such containers reduced to atmospheric pressure before bringing them into the building.
  • No flammable gasses, liquids, or solids are allowed in any building, enclosed tent, or structure.
  • Booths with canopies larger than 10’ x 10’ are not allowed unless approved by the Fire Marshal’s Office. All canopied booths must have a working smoke detector properly mounted in the canopy. If cooking in a canopied booth, you must also have a fire extinguisher.
  • Any enclosed structure larger than 100 sqft in floor area must have a working smoke detector properly mounted in the structure. All doors or windows to the structure are to be left open.
  • Portable space heaters are not allowed unless approved by the Fire Marshal's Office.

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Security provided in the exhibit hall and public areas is primarily to control access and to serve as an overall deterrent. Guards are not specifically contracted to watch over each exhibiting company's booths and goods. Neither WEF nor the security company are responsible for monitoring your belongings.

Exhibitors are advised to treat the exhibit hall as they would any large public area, and safeguard small valuables such as laptops, computer tablets, etc., and to be mindful of items like flash drives or memory cards and lead retrieval units. Whenever possible, small valuable items should be removed by the Exhibitor overnight for safekeeping.

Exhibitors are liable for all thefts, losses and claims related to their participation in the Exhibit and should obtain insurance and liability protection appropriate to their circumstances. If preferred or required, an exhibitor may hire a guard from the contracted security company to guard their booth and belongings.
At any time during move-in, show days, or move-out, if you have a security incident, such as materials damage or loss, please contact Show Management.

Age Requirements for Admittance to the Exhibition
Individuals under 18 entering the exhibit hall during show hours must be accompanied by a parent or guardian at all times. The parent or guardian assumes all risk and responsibility. Individuals under 18 are not allowed in the hall during move-in and move-out.

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Contacts and Vendors

The following are the only WEF approved vendors. Be skeptical of any other vendors claiming to do work for our event!

Hartford Marriott Downtown
1-888-236-2427 "WEF Collection Systems"
Reserve Room Online

WEF is not using a housing company for this event, direct booking using our custom link or phone number is the only Official method.

Attendee Lists / Registration / Lead Retrieval

Decorator / Labor
Freeman Services

Utilities / Catering / Internet
Connecticut Convention Center

Audio Visual (A/V)
Connecticut Convention Center


WEF Exhibition Operations

WEF Manager, Exhibition Operations
Jessica Dexter, CEM

WEF Coordinator, Sales and Corporate Development
Micah Tsoi

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