WEF is committed to increasing the awareness of the impact and value of water.

As a criticial part of our mission, WEF works to elevate clean water, the water profession, clean water services, and the infrastructure that supports it as essential to protecting public health, the environment, and quality of life. 


Our WATER’S WORTH IT® broad-based public outreach campaign helps with this effort by highlighting the value of clean water, educating the public about important water quality issues, and encouraging a shared responsibility to sustainably manage it. The campaign has been recently updated and relaunched with modern visuals, an expanded messaging platform, and a new set of of high-impact outreach resources, including a national PSA, “Why Water’s Worth It.” 



WEF is also a founding partner in the national Value of Water Campaign and works closely with the American Water Works Association (AWWA) to develop tools and resources that will help support your efforts to educate and inform consumers, public officials, decision-makers, and stakeholders about the value and importance of water.






Communicating About The Value of Water

Ongoing access to clean, safe water is critical to our economy, health, and way of life. We are united in our dependence on water and the infrastructure that connects, protects, and supports it.

Developed by WEF and AWWA, this toolkit of no-cost materials is intended to help you communicate the value of water, water and wastewater services, and the need for infrastructure investment. 

Native files can be made available upon request so that the materials can be adapted to meet local needs. Please contact Lori Harrison in the WEF Communications Dept. for more information. 

Planning Tools & Reference Materials:

Infographics (PDFs):

Social Media Graphics (JPEGs):

Bill Stuffers (PDFs): 

*Customization tips

Radio PSAs: