Those of you who follow the Water Environment Federation on Twitter, Facebook, or Instagram might’ve noticed that when your April issue of WE&T arrived, it looked and smelled a little different than you might’ve been expecting. We just couldn’t resist pulling an April Fools’ Day prank.
We, technically and officially, did not create a scratch-n-sniff biosolids cover. However, after we finished writing the silly tweets and Facebook messages, we realized that we’d stumbled upon an unintended truth: biosolids, especially high-quality varieties, don’t need to smell any stronger than the ink on a magazine cover.
We set out to amuse and provoke in the spirit of April Fools’ Day, and we think we succeeded. Across all social media platforms, these posts received more than 170 likes, 35 shares, and many comments. Regarding the comments: In many cases, we still aren’t quite sure if we fooled some of you or if you have superbly dry senses of humor. Either way, it made us smile.