As WEF's key stakeholders, influencers, and ambassadors, we all have a critical role to play in advancing and communicating our new mission, vision, and goals for the future. WEF has created this Toolkit of materials to support you as ambassadors and chief storytellers of WEF’s new Strategic Plan, and ensure you feel fully equipped and empowered as you share the plan and build support and momentum behind it.

We encourage you to download the Toolkit materials and incorporate them into your conversations, social media posts, or presentations about the new Strategic Plan.

Talking Points   FAQs   Social Media Posts   PowerPoint Presentation   Infographics   STRATEGIC PLAN MAPS    VIDEOS   Email Signature Decals   Water Stories

Talking Points

The Talking Points are the key messages you should use when communicating about the new Strategic Plan. These can be used in meetings, presentations, social media, and other communications to WEF members and others within the water community. Using this messaging assures we speak consistently about the plan.

• WEF Strategic Plan Talking Points (PDF)

FAQs

Get answers to the most frequently asked questions (FAQs) about WEF’s new Strategic Plan, including how it will impact the member experience, as well as next steps for member leaders, committees, and WEF Member Associations (MAs). Download, print, and hand out these FAQs at your next presentation or meeting.

Help us keep these FAQs up to date by sharing the feedback and questions from your presentations with us.

• WEF Strategic Plan FAQs (PDF)

Social Media Posts

The following posts are provided in formats for both Linked In and Twitter and include suggested copy and images that you can just grab and post to your own social media feed. Share these with your network at least once per week over the next two months as we roll out the Strategic Plan, then at least monthly after that to keep interest and excitement high. There are 12 posts in total.

• WEF Strategic Plan Social Media Messages for Stakeholders (PDF)

PowerPoint Presentation

This is a deck of slides that you can use to present the Strategic Plan to different audiences. You can use the script we’ve provided here. Or you can use the Talking Points to develop your own script.

• Strategic Plan PowerPoint (PPT)
  
  • For the best performance, download and install the "Poppins" font for this presentation. 
• WEF Strategic Plan PowerPoint Suggested Script (PDF)

Infographics

The following infographics can be inserted into documents, presentation slides or social media posts as needed to help promote the new strategic plan, drive support for decisions, or even highlight an idea or initiative you’re promoting that supports the plan. 

• Our Core Values
  • Bold Leadership Value
  • Customer Service Value
  • Collaborate with Impact Value
  • DEI Value
• Our Mission
• Our Vision
• Our 3-Year Outcome Statement
• Our Strategic Goals
  • Goal 1 (Workforce) | Strategies to Achieve Goal 1
  • Goal 2 (Community) | Strategies to Achieve Goal 2
  • Goal 3 (Circular Economy) | Strategies to Achieve Goal 3
• DOWNLOAD ALL (zip)

Strategic Plan Maps

Here are two simple ways to present the entire WEF strategic plan at once, in one infographic image, that you can incorporate into any presentation you may be making to water sector stakeholders. Print and hand out the one-page, downloadable PDF (which also works in black and white) and/or insert one or both of the Strategic Plan Map PowerPoint slides into your next presentation for impact.

• 1-Page, Printable Strategic Plan Map (PDF)
• Strategic Plan Map PowerPoint Slides (PPT)

Videos

The following videos may be shared with any of your audiences to generate interest and excitement around the new Strategic Plan. You can link them from your website, play them during your PowerPoint presentation, or share these with your own network on social media.

• Download Take on the Future Video (mp4) | Watch Take on the Future Video on YouTube
• Download Expanding Our Circle Video (mp4) | Watch Expanding Our Circle Video on YouTube
• Download Life Free of Water Challenge (mp4) | Watch Life Free of Water Challenge on Youtube
• Download Our Core Values Video (mp4) | Watch Our Core Values For a More Sustainable Water Future on YouTube

Email Signature Decals

Please consider adding one of these decals to your email signature to keep the plan top of mind, to reinforce your role within the water sector as a WEF strategic plan champion, and to encourage your water sector colleagues to share their water stories with WEF.

• Email Signature Option 1
• Email Signature Option 2

Be sure to link the decal to www.wef.org/wef-water-future before you go live with it as your email signature.

Water Stories

As our Three-Year Outcome Statement says, we must "amplify the stories of water to grow, strengthen, and diversify the water community." So, ask members of the water community to share their stories with WEF. It’s a key way you can use your influence as a WEF member leader to help spread the word about both the importance of water and WEF’s new focus.

• In conversations and presentations, encourage folks to share their “water stories.” We are especially interested in people sharing stories about how their work is helping to build the water workforce, the water community, and the circular water economy.
• Direct people to www.wef.org/wef-water-future to share their stories. There they can see examples of other water stories and use a platform called Gather Voices to submit their own.
• And, if you haven’t done it already, be sure to share your own water story as well!

www.wef.org/wef-water-future

Questions? Contact Us

If you have any questions about the tools you see here or suggestions for our consideration, you may contact Andrea Pellegrino, Managing Director of Membership, Marketing & Communications, at apellegrino@wef.org or +1.703.684.2438