The Water Environment Federation (WEF) is a global water sector leader with a mission to connect water professionals; enrich the expertise of water professionals; increase the awareness of the impact and value of water; and provide a platform for water sector innovation. We’re looking for an experienced and versatile marketing manager to join our marketing team to develop and deploy best in class marketing campaigns to internal and external audiences. Our ideal candidate will have the ability to develop strong working relationships with our program leaders and develop and manage the day-to-day marketing initiatives. If you are a team player and enjoy the challenge of building a global brand, we want to hear from you.

Principal Functions:

• Manages the execution of marketing campaigns to include project scope, content development, concept development, production and analyzing results of digital and printed content for various target audiences.
• Coordinates activities related to the timely execution of marketing campaigns and projects in support of the WEF Strategic Business Plan.
• Creates and supports the development of integrated marketing campaigns aligned with marketing strategy to support WEF’s annual events, product sales and other program initiatives using print and email promotions, search engine marketing, social media advertising, newsletters, webcasts and publications.
• Develop marketing messages that align with WEF brand guidelines and core messaging.
• Assists with communications efforts and distribution channels with emphasis on digital tools, social media, website information updates and leading market research efforts.
• Works cross-functionally with business teams to ensure campaign workflow from inception to completion, including the tracking of campaign deliverables and fostering relationships with both internal staff and external stakeholders to drive maximum results and growth initiatives.
• Monitors campaigns and optimizes tactics for optimal performance.
• Provides regular campaign updates to business stakeholder and creates regular reports on performance

Qualifications:

• Bachelor’s Degree in Marketing, Communications, or Journalism, or related field with 3-5+ years of relevant experience.
• Excellent writing, editing, and communication skills.
• Ability to work in fast-paced, deadline-driven environment.
• Strong knowledge and understanding of current trends in digital media and social media.
• Proficient with email distribution systems and content management systems.
• Experience with marketing automation and Adobe Creative Suite a plus.
• Strong organizational and project management skills with attention to detail.

Please submit resume with cover letter and salary requirements to [email protected]

WEF is an equal opportunity employer

The Water Environment Federation (WEF) is seeking an experienced and strategic Senior Manager of Membership who will be responsible for supporting WEF's strategic goal of membership growth, retention and engagement. We are looking for someone who can anticipate, plan and organize membership activities, work independently, coordinate multiple tasks, prioritize assignments, be detailed-oriented, and be able to meet required deadlines.

Principal Functions: 

• Working with Senior Director, Membership and Customer Relations, to contribute to the development and execution of comprehensive, multi-level and integrated membership recruitment and retention plans, and programs to support the strategic objectives of WEF.
• Ensuring superior customer service is provided to members and potential members by managing outside vendor and making sure Member Service representatives are fully trained on all aspects of the WEF and have access to necessary tools to perform their job. Ensuring standard operating procedures (SOPs) are written and kept up to date for all Member Service representative tasks and functions. Identifying areas lacking in procedure or documentation and working with Senior Director, Membership and Customer Relations to reduce and eliminate gaps.
• Working in coordination with the Senior Director, Membership and Customer Relations to ensure the membership value proposition and messages are relevant and compelling across all membership segments and other key demographics.
• Interdepartmental collaboration to ensure the membership value proposition is clearly and consistently communicated through all communication vehicles (i.e., website, social media, and marketing collateral).
• Managing the member renewal and engagement program. Working in close coordination with IT, marketing and customer relations teams to ensure all aspects of the program work smoothly and with the highest levels of quality/accuracy.
• Overseeing the onboarding and outreach to new members and coordination of ongoing communications with members, prospects, and lapsed members.
• Managing external relationships with telemarketing firm to retain lapsed members and recruit new members to include script refinement, data pulls, and analysis.
• Managing WEF Career Center program, with duties including but not limited to working with third-party vendor who manages the technology platform, preparation and deployment of promotional content, overseeing special activities and events, collaboration with other business units; etc.
• Developing and implementing testing and measurement strategy for the mailed renewal series and telemarketing initiatives.
• Finding creative ways to promote membership benefits/perks such as print ads, e-newsletter blurbs, video, articles, social media, etc.
• Providing recommendations for recruitment and retention strategies based on trends.
• Assisting with the preparation of the membership recruitment and retention budgets.
• Managing other membership projects as determined in support of membership program objectives.

Qualifications:

• BA or BS in marketing, communications, business or related field; or a combination of education and experience.
• Certified Association Executive (CAE) preferred.
• 6-8 years’ experience in a membership role in an association, foundation or other 501c organization.
• Experience with direct mail marketing, member communications, and membership acquisition, engagement and retention programs.
• Experience with database system organization, best practices, and operations.
• Strong attention to detail and accuracy of information, including the ability to organize and analyze large amounts of data.
• Excellent customer-service ethic and responsiveness.
• Ability to work collaboratively in formal teams and informal working groups, as well as independently.
• Ability to work well under pressure, determine priorities, manage budgets, and produce results.
• Excellent organizational skills. Must be detail-oriented and strong multi-tasking ability, often with tight and/or changing deadlines.
• Strong written and oral communication skills and able to present information persuasively to different audiences.
• Strategic thinker and visionary leader with a passionate and optimistic mentality.
• Exceptional communication and public relations abilities, both written and verbal.
• Advanced computer skills: Microsoft Word, PowerPoint presentations, Excel, and Outlook.
• Must demonstrate accuracy and seek to improve/promote quality in the organization while exhibiting objectivity and openness to others’ views.

Please submit resume with cover letter and salary requirements to [email protected]

WEF is an equal opportunity employer

Read WEF's Diversity and Inclusivity Policy

Read WEF's Non-Discrimination and Harassment Policy