The Water Environment Federation (WEF) is a global water sector leader with a mission to connect water professionals; enrich the expertise of water professionals; increase the awareness of the impact and value of water; and provide a platform for water sector innovation. We’re looking for an experienced and versatile marketing manager to join our marketing team to develop and deploy best in class marketing campaigns to internal and external audiences. Our ideal candidate will have the ability to develop strong working relationships with our program leaders and develop and manage the day-to-day marketing initiatives. If you are a team player and enjoy the challenge of building a global brand, we want to hear from you.

Principal Functions:

• Manages the execution of marketing campaigns to include project scope, content development, concept development, production and analyzing results of digital and printed content for various target audiences.
• Coordinates activities related to the timely execution of marketing campaigns and projects in support of the WEF Strategic Business Plan.
• Creates and supports the development of integrated marketing campaigns aligned with marketing strategy to support WEF’s annual events, product sales and other program initiatives using print and email promotions, search engine marketing, social media advertising, newsletters, webcasts and publications.
• Develop marketing messages that align with WEF brand guidelines and core messaging.
• Assists with communications efforts and distribution channels with emphasis on digital tools, social media, website information updates and leading market research efforts.
• Works cross-functionally with business teams to ensure campaign workflow from inception to completion, including the tracking of campaign deliverables and fostering relationships with both internal staff and external stakeholders to drive maximum results and growth initiatives.
• Monitors campaigns and optimizes tactics for optimal performance.
• Provides regular campaign updates to business stakeholder and creates regular reports on performance

Qualifications:

• Bachelor’s Degree in Marketing, Communications, or Journalism, or related field with 3-5+ years of relevant experience.
• Excellent writing, editing, and communication skills.
• Ability to work in fast-paced, deadline-driven environment.
• Strong knowledge and understanding of current trends in digital media and social media.
• Proficient with email distribution systems and content management systems.
• Experience with marketing automation and Adobe Creative Suite a plus.
• Strong organizational and project management skills with attention to detail.

Please submit resume with cover letter and salary requirements to [email protected]

WEF is an equal opportunity employer

The Water Environment Federation (WEF) is seeking a Senior Manager of Exhibition Sales responsible for WEFTEC exhibition sales, onsite rebook process, floorplan development, prospecting new leads that lead to increased sales revenue.  (WEFTEC is the annual exhibition and conference for the wastewater treatment industry, featuring 300,000+ nsf of exhibits, 1,000+ exhibiting companies and extensive technical programming.)

Principal Functions:

• Is responsible for WEFTEC floorplan development, booth space sales and assignments.
• Supervises Exhibition Sales Manager, Specialty Conferences.
• Works closely with International Sales Director on bookings for international exhibitors and overseas pavilions.
• Collaborates with Senior Manager, Exhibition Operations on sponsorship development and pricing for WEFTEC and Specialty Conferences.
• Collaborates with Marketing on the development of WEFTEC exhibition and sponsorship marketing plans.
• Collaborates with Exhibition Operations and Conference Operations staff for budgeting and execution of WEF Exhibitions with focus on revenue growth, cost savings, WEF branding, member value and innovation.
• Works closely with Finance and handles revenue collection outreach to exhibitors with unpaid balances and exhibitor membership renewals.
• Identifies and evaluates new and emerging event technology, assesses viability and executes application as appropriate.
• Visits competitive conferences to market WEFTEC.
• Assists in risk management assessment and mitigation relating to WEF Exhibitions.
• Directs and implements WEFTEC Onsite Sales booth rebooking process.
• Travel to WEFTEC and other exhibitions is required. 
• Other duties as assigned

Competencies Required:

• Accountability - Accountable for measurable, high-quality, timely, and cost-effective results.
• Adaptability - Adapts to changing business needs, conditions, and work responsibilities and works with a variety of situations, individuals, groups, and varying customer needs.
• Initiative - Takes prompt action to accomplish tasks and meet goals and objectives.
• Teamwork & Cooperation - Creates team spirit by speaking positively of others to promote a friendly climate and strong morale; shows confidence in others; recognizes their ability to meet expectations and to contribute effectively to the team’s duties.
• Quantity/Quality of work - Pays close attention to detail.  Strives to achieve accuracy and consistency in all tasks.
• Service Orientation – Applies effective interpersonal and problem-solving skills when responding to clients.
• Conflict Management – Facilitates the prevention and/or resolution of conflict while preserving working relationships with staff and clients.
• Relationship Building - The ability to develop, maintain, and strengthen partnerships with others inside or outside the organization who can provide information, assistance, and support.
• Communication - Listens; speaks and writes clearly and concisely.
• Decision Making - Makes timely, informed decisions that take into account the facts, goals, constraints, and risks.
• Development & Continual Improvement - Displays an ongoing commitment to learning and self-improvement; desires and makes an effort to acquire new knowledge or skills for work.
• Ethics & Integrity - Earns others’ trust and respect through consistent honesty and professionalism in all interactions.
• Fiscal Accountability - Follows fiscal guidelines, regulations, principles, and standards when committing fiscal resources or processing financial transactions.
• Flexibility - Adapting to and working with a variety of situations, individuals, and groups.  Open to different and new ways of doing things; willingness to modify one’s preferred way of doing things.
• Initiative - Recognizes situations that warrant initiative and moves forward without hesitation; work independently with little supervision; reasonably resolves issues, problems, or situations.

Required qualifications

• 4-year degree, plus 3-5 years exhibition sales/operations experience.
• Proficiency with Microsoft Office 365 suite of products and Exhibition Management systems (such as Expocad, A2Z, or Map Your Show).
• Ability to travel up to 20% of the year.
• Excellent communication and organizational skills.
• Strong people management and leadership skills.
• Project management skills.
• Ability to work under pressure and meet deadlines for multiple projects.
• This person will work primarily in an office environment using standard office equipment.

Preferred qualifications 

• Experience in a large non-profit association or federated organization environment.
• CEM designation.
• Experience in global business development and/or regional sales models.
• Change management experience.
• Knowledge of IAEE best practices.
• Knowledge, degree, and/or experience in business or management.

Please submit resume with cover letter and salary requirements to [email protected]

WEF is an equal opportunity employer

The Water Environment Federation (WEF) is seeking a Senior Manager of Membership responsible for supporting WEF's strategic goal of membership growth, retention and engagement. We are looking for someone who can anticipate, plan and organize membership activities, work independently, coordinate multiple tasks, prioritize assignments, be detailed-oriented, and be able to meet required deadlines.

 Principal Functions:

• Working with Senior Director, Membership and Customer Relations, to contribute to the development and execution of comprehensive, multi-level and integrated membership recruitment and retention plans, and programs to support the strategic objectives of WEF.
• Ensuring superior customer service is provided to members and potential members by managing outside vendor and making sure Member Service representatives are fully trained on all aspects of the WEF and have access to necessary tools to perform their job. Ensuring standard operating procedures (SOPs) are written and kept up to date for all Member Service representative tasks and functions. Identifying areas lacking in procedure or documentation and working with Senior Director, Membership and Customer Relations to reduce and eliminate gaps.
• Working in coordination with the Senior Director, Membership and Customer Relations to ensure the membership value proposition and messages are relevant and compelling across all membership segments and other key demographics.
• Interdepartmental collaboration to ensure the membership value proposition is clearly and consistently communicated through all communication vehicles (i.e., website, social media, and marketing collateral).
• Managing the member renewal and engagement program. Working in close coordination with IT, marketing and customer relations teams to ensure all aspects of the program work smoothly and with the highest levels of quality/accuracy.
• Overseeing the onboarding and outreach to new members and coordination of ongoing communications with members, prospects, and lapsed members.
• Managing external relationships with telemarketing firm to retain lapsed members and recruit new members to include script refinement, data pulls, and analysis.
• Managing WEF Career Center program, with duties including but not limited to working with third-party vendor who manages the technology platform, preparation and deployment of promotional content, overseeing special activities and events, collaboration with other business units; etc.
• Developing and implementing testing and measurement strategy for the mailed renewal series and telemarketing initiatives.
• Finding creative ways to promote membership benefits/perks such as print ads, e-newsletter blurbs, video, articles, social media, etc.
• Providing recommendations for recruitment and retention strategies based on trends.
• Assisting with the preparation of the membership recruitment and retention budgets.
• Managing other membership projects as determined in support of membership program objectives.

Qualifications:

• BA or BS in marketing, communications, business or related field; or a combination of education and experience.
• Certified Association Executive (CAE) preferred.
• 6-8 years’ experience in a membership role in an association, foundation or other 501c organization.
• Experience with direct mail marketing, member communications, and membership acquisition, engagement and retention programs.
• Experience with database system organization, best practices, and operations.
• Strong attention to detail and accuracy of information, including the ability to organize and analyze large amounts of data.
• Excellent customer-service ethic and responsiveness.
• Ability to work collaboratively in formal teams and informal working groups, as well as independently.
• Ability to work well under pressure, determine priorities, manage budgets, and produce results.
• Excellent organizational skills. Must be detail-oriented and strong multi-tasking ability, often with tight and/or changing deadlines.
• Strong written and oral communication skills and able to present information persuasively to different audiences.
• Strategic thinker and visionary leader with a passionate and optimistic mentality.
• Exceptional communication and public relations abilities, both written and verbal.
• Advanced computer skills: Microsoft Word, PowerPoint presentations, Excel, and Outlook.
• Must demonstrate accuracy and seek to improve/promote quality in the organization while exhibiting objectivity and openness to others’ views.

Please submit resume with cover letter and salary requirements to [email protected]

WEF is an equal opportunity employer

Read WEF's Diversity and Inclusivity Policy

Read WEF's Non-Discrimination and Harassment Policy