ALEXANDRIA, Va., April 2, 2020 – The Water Environment Federation (WEF) has released a new WATER’S WORTH IT toolkit to raise public awareness about the vital role of water utilities and workers in the coronavirus response.

The high-impact materials highlight the critical need for water and wastewater services during this unprecedented time and recognizes the dedicated professionals who are working on the frontlines to provide clean water and sanitation for their communities.

The toolkit is available at and features a series of graphics that are designed for social media and can also be used on the web and in email.

Every day, communities rely on the knowledge and expertise of water professionals to protect public health, the environment, and economy. During the coronavirus pandemic, water professionals are providing essential services that are critical to a community’s ability to minimize the spread, flatten the curve, and support the medical professionals’ efforts to provide care, conduct research, and develop treatments.

“Along with many critical professionals, water workers provide the foundation for the global response to coronavirus while maintaining the uninterrupted services we need for a functioning society,” said WEF President Jackie Jarrell. “Their work is often behind the scenes and largely unseen to the public so we want to make sure they are recognized along with other frontline workers.”

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