This is a joint webcast with The Water Research Foundation.

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This webcast will highlight findings from a recent WRF research project, Forging Powerful and Sustainable Relationships Between Clean Water Agencies and the Community (project 4678), that looked at how clean water agencies (CWAs) can leverage emotional motivators in public engagement programs to create long-standing relationships with the community. Between 2017-2018, the research team drew from multi-disciplinary research, interviews with leading clean water agencies and global marketing experts, and a statistical analysis of customer opinions, and found that an emotional connection matters. Using these findings, CWAs can transform industry perceptions and connect with customers in new and meaningful ways.


  • Bronagh WardSakis Kotsantonis, KKS Advisors
  • Katie Henderson (moderator), The Water Research Foundation

There will be 1.0 Professional Development Hours (PDHs) offered for this webcast. Please check with your state accreditation agency to determine if you qualify. The PDH instructions will be sent to all attendees 24 hours after the webcast has ended.

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