The award is given in recognition of outstanding contribution to the water environment field through the effective and original presentation of equipment and services in Water Environment & Technology (WE&T) magazine.
Awards Categories:
Best Presentation of Information (Full Page or Larger)
Best Presentation of Information (Less than Full Page)
Best Design (Full Page or Larger)
Best Design (Less than Full Page)
Best Campaign (optional award)
Criteria:
Best Design
- Is the ad aesthetically pleasing?
- Does the ad draw reader attention with clever or unusual graphics?
- Does the design help to deliver the advertiser’s message
Best Presentation of Information
- Does the ad do a good job of fulfilling the reader’s need for information while keeping the info well-organized and easy to read?
- Quality over quantity.
- Words are not always the most effective form of communicating information.
Best Campaign
- Applies to a series of three or more ads that are unified by a common theme or design motif. The award is optional and should not be awarded unless the ads are of the same high quality as the submissions in the other categories.
Nominations:
All advertisements appearing in Water Environment Federation periodicals are automatically considered for this award.
