WE&T Magazine

WET_cover1_Apr11-90Water Environment & Technology (WE&T) is the premier magazine for the water quality field. WE&T provides information on what professionals demand: cutting-edge technologies, innovative solutions, operations and maintenance, regulatory and legislative impacts, and professional development.


April 2011, Vol. 23, No.4

Checking in

When we launched the redesign of WE&T in September, we were excited to hear your reactions. We hoped you would like the new WE&T — after all, we based our redesign decisions on reader surveys, emphasizing the most popular sections of the magazine — but also realized that change can be difficult. Sometimes, it takes a while to get used to something new. So, we decided to reevaluate the redesign 6 months down the road, which brings us to this issue.

A good redesign should go deeper than the surface. Therefore, it was our intention to update not only the look of WE&T, but its individual elements and how they fit together. We focused on making technical content both accessible and informative. We revamped a few of our regular departments and added some new ones. And we made several enhancements to make it easier to find what you need in each issue.

One of the major changes was the redistribution of Operations forum content throughout the issue. While we knew this shift might come as a surprise to some readers, we still felt it was important to give this content more prominence than it was receiving at the back of the magazine. Operations is the heart of water and wastewater treatment. Our surveys have shown that operations-related content is popular with all of our readers — both operators and non-operators. By integrating this useful content throughout each issue, the new layout gives operations the attention it deserves while reaching a wider audience.

For those who are looking specifically for operations-related content, each operations-focused article is marked with its own symbol, both in the table of contents and at the beginning of each article. And for those who didn’t read Operations forum before, we hope that the new layout encourages you to find practical articles you might have overlooked previously.

Since September, we’ve received a great deal of feedback on the redesign, most of which has been positive. Of course, we’re pleased to hear compliments (“Excellent redo!” “Modern, professional, and sleek.” “Great job — keep it coming!”). But we pay equal attention to the constructive criticism (“Need a livelier cover.” “Run more stories on collection systems.”) Your honest opinions, both good and bad, will help us continue to make improvements that better serve our readers.

We haven’t heard from all of you yet. So, tell us, what do you think about the redesigned WE&T? To make it easy for you to respond, we’ve included a brief survey in this month’s online issue (click here). Please take a minute to let us know how we can make this magazine meet — and hopefully exceed — your expectations.

The Editors