February 2013, Vol. 25, No.2
We each need filters to make sense of the vast amount of information that bombards us as we go through the day. We choose where to focus our attention so we can cut through the noise, extract knowledge, and maybe make connections between similar things.
For WE&T, we do the same thing. We use our annual editorial calendar to help us segment the many topics that make up the water cycle into manageable pieces. (You can download the calendar at www.wef.org/magazine/submit to see what’s coming up for the rest of the year and how to get your stories published.)
Beginning last month, we started applying this kind of subdividing to another part of the magazine; we added a monthly focus area to the Products section. In January the topic was flow monitoring and measurement; this month it’s disinfection. Adding this focus has three main benefits. First, it enables you to judge if you need to read the section at all — perhaps a particular topic falls outside your area of specialty or current area of interest. Second, it provides you a snapshot of many different tools within a given area and how specific products compare to one another. Third, it provides a quick reference for later when your specialty or area of interest changes and you need to find a rundown of related products.
The other new focus that we’ve added recently is a section called Splash Shot. This section will use great photography to tell a quick story or offer a glimpse into the past. Splash Shot debuted in January with the tale of a once-in-a-decade cleaning of the Milwaukee Metropolitan Sewerage District Deep Tunnel. This month it shows how biosolids incineration and sedimentation looked in Buffalo, N.Y., circa 1938.
If you have particular cities, processes, or ideas you’d like to see Splash Shot cover, we’d love to hear from you. Send us a note at firstname.lastname@example.org.