WEF and the Value of Water Coalition Initiate New Public Awareness Campaign

 

By Sandra Ralston
Posted Oct. 15, 2013
 

 

It was such a thrill to see all the learning and networking going on at WEFTEC this week! Everything from the workshops, facility tours, and outstanding opening session to the incredible technical programs and exhibit floor signaled the fact that this is the must-attend event for water leaders, and they were everywhere. All the excitement included major buzz about The Value of Water (VOW), a campaign sponsored by a coalition of 12 water sector organizations (including WEF) responsible for a safe, reliable, and sustainable water supply.

 

Repairing our nation’s aging water infrastructure is an important objective for me and for WEF, and success depends on educating Americans about the value of water and the challenges faced by water professionals. That’s where VOW comes in. Using a brand-new website at www.thevalueofwater.org, this innovative, research-based campaign gathers the latest news and information on water-related issues and distributes it through the VOW Coalition’s social media channels. Educational videos, infographics, and more will describe how water and wastewater impacts our daily lives, and this material will be distributed online to audiences most likely to become supporters of investment in water infrastructure. It’s an unprecedented effort in terms of water leaders—from businesses and nonprofits-- uniting to build water awareness among the public and generate support for much-needed change.

 

I invite you or your organization to help accomplish this most important initiative and help us spread the word. We’ll be asking for pledges to help in the coming months, but meanwhile please visit the campaign at www.thevalueofwater.org, on Twitter at @thevalueofwater, on Google+ at thevalueofwater, on YouTube at thevalueofwater, on Flickr at thevalueofwater and Slideshare at valueofwater. Feel free to post your thoughts or questions below, and thanks in advance for your support!

 10/15/2013Permanent link

WEF and the Value of Water Coalition Initiate New Public Awareness Campaign  ()
 

WEF and the Value of Water Coalition Initiate New Public Awareness Campaign   By Sandra RalstonPosted Oct. 15, 2013    It was such a thrill to see all the learning and networking going on at WEFTEC this week Everything from

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WEF and the Value of Water Coalition Initiate New Public Awareness Campaign

 Permanent link

WEF and the Value of Water Coalition Initiate New Public Awareness Campaign

 

By Sandra Ralston
Posted Oct. 15, 2013
 

 

It was such a thrill to see all the learning and networking going on at WEFTEC this week! Everything from the workshops, facility tours, and outstanding opening session to the incredible technical programs and exhibit floor signaled the fact that this is the must-attend event for water leaders, and they were everywhere. All the excitement included major buzz about The Value of Water (VOW), a campaign sponsored by a coalition of 12 water sector organizations (including WEF) responsible for a safe, reliable, and sustainable water supply.

 

Repairing our nation’s aging water infrastructure is an important objective for me and for WEF, and success depends on educating Americans about the value of water and the challenges faced by water professionals. That’s where VOW comes in. Using a brand-new website at www.thevalueofwater.org, this innovative, research-based campaign gathers the latest news and information on water-related issues and distributes it through the VOW Coalition’s social media channels. Educational videos, infographics, and more will describe how water and wastewater impacts our daily lives, and this material will be distributed online to audiences most likely to become supporters of investment in water infrastructure. It’s an unprecedented effort in terms of water leaders—from businesses and nonprofits-- uniting to build water awareness among the public and generate support for much-needed change.

 

I invite you or your organization to help accomplish this most important initiative and help us spread the word. We’ll be asking for pledges to help in the coming months, but meanwhile please visit the campaign at www.thevalueofwater.org, on Twitter at @thevalueofwater, on Google+ at thevalueofwater, on YouTube at thevalueofwater, on Flickr at thevalueofwater and Slideshare at valueofwater. Feel free to post your thoughts or questions below, and thanks in advance for your support!

Posted by Blaine Menelik at 10/15/2013 08:46:41 AM | 


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Sandra Ralston TnPosted by:
Sandra Ralston
WEF President

Sandra Ralston is the 2013–2014 President of the Water Environment Federation (WEF), an international organization of water quality professionals headquartered in Alexandria, Va.Sandra is currently a Principal Consultant with Malcolm Pirnie, The Water Division of ARCADIS in Charleston, S.C. She also participates on the Business Council of the U.S. Conference of Mayors and as a Strategic Partner for the International City/County Managers Association.

A WEF member since 1989, Sandra served as the chair of the WEF Government Affairs Committee from 2005- 2008, with particular focus on increasing outreach to Member Association government affairs committees, conducting the national discussion of what the next 35 years of the Clean Water Act should be, and engaging a wider community of stakeholders to talk about the future of wet weather policy. She was a member of the Committee Leadership Council development working group and served as Chair of the Stakeholder Focus Group in 2007. She also served on the planning committee for the Utility Management Conference.

Also a member of the Indiana Water Environment Association, Sandra was IWEA President from 2002-2003, served as chair of IWEA’s annual conference program, and represented IWEA at annual WEFMAX meetings.

She received a BA from the University of Colorado and an MBA from George Washington University.