Chapter 3 - Leveraging Liquid Assets
To air on Friday, June 20, at 2:00 p.m. EDT
Chapter 3 will share tools for organizing a multi-media campaign around the new PBS documentary Liquid Assets produced by Penn State University and sponsored by WEF, NACWA and other sister organizations. Register online here.
Chapter 2 – Getting Invited to the Table: How to Gain Recognition from Public Officials & the Media
Aired April 9, 2008
Communications professionals from NACWA, WEA of Texas, MWRD of Greater Chicago, Alcosan Pittsburgh, and ITT Industries will share their experience, expertise and tips for working with public officials and the media as we approach the election season and look for ways to put water and wastewater infrastructure investment in the debate.
Due to technical difficulties there is no recording available. However, the webcast will be presented again this summer.
Chapter 1 - Engineering an Infrastructure Education Program: Messages, Media, & Marketing
Aired March 19th, 2008
- Delivering the Message – Steve Frank, Public Information Director, Metropolitan Wastewater Reclamation District of Denver
- Marketing & the Campaign - Bob Zirlin, Director of Marketing, Insituform, Inc.
- Small town – Urgent Need case study – Charlie Stevens, Utility Director, City of Rifle, Colorado
- The Toolbox – Lorraine Loken, WEF Senior Manager Public Communications
Materials from Chapter 1 Webcast:
Please note: Before you can view this webcast recording, you will be prompted to login with your email address or to submit your email address, name, and telephone number if you did not register for the webcast.